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Hi friends! 👋 This purr-fect sponge is from Now Pop Up x Plantish Future's collab. Meet the imperfection-embracer Purr-Pectly Im-Purr-Pect! 🐱💛

With its punny name and kitty figurine, this plant-powered pal reminds us each scrub to embrace our natural beauty inside and out. Crafted from veggie fibers, it offers an eco-friendly clean without claws or toxins.

Buy a Set of 3 Pun-Tastic-Pals Pop Up Sponges Here!


  • Dry: 10.6 x 10.6cm or 4.17 x 4.17in
  • Wet: 11.6 x 11.6cm or 4.56 x 4.56in 
  • Thickness: Dry: 0.5cm Wet: 4cm
    • durable: safe to use on non-stick cookware, copper and stainless steel, glassware and much more
    • non-scratch: natural cellulose sponge creates generous foams and lather, so it is powerful enough to cut through greases and grime. at the same time, our sponge provides gentle agitation that won’t scratch your fine china and glasses
    • 100% compostable and biodegradable: these pop-up sponges are made from 100% biodegradable plant-based cellulose that are safe for your home and our planet
    • quick-drying: vegetable cellulose fiber is naturally durable and breathable, allowing the sponge to air dry quickly without collecting nasty smells.
    • multi-purpose: these pop-up kitchen sponges will meet your daily needs from washing your dishes and utensils to cleaning your kitchen countertops and sinks
    • soak sponge in water and wait for it to expand
    • use as regular normal sponge
    • when smelly, boil sponge in water for a few minutes and air dry 
    Care Tips
    • ideally dry completely between uses 
    • boil in water to kill bacteria 
    • avoid soaking in water 
    • place away from high heat or flames 
    • cut in small pieces, then place in the green bin to compost or directly compost in the backyard
    • loofah can also be used like coconut fibre in the garden, excellent at water retention, growing seedlings, creating a potting mix, pest resistance, and use as bedding in worm bins
    What is Now Pop Up?
    • Now Pop Up is a creative company that produces sustainable cleaning supplies. They make eco-friendly sponges, scourers and more from materials like vegetable fibers as alternatives to plastic. Now Pop Up's goal is spreading smiles while caring for the planet through sustainable pops of color, character and j
    Why Pop-up Sponges?

    Why are cellulose sponges better than plastic ones?

    • kitchen sponges are exposed to hundreds of different types of bacteria and experts recommend changing them once a week, which is problematic because plastic kitchen sponges take thousands of years to break down. it's recommended to use cellulose sponges which can be sanitized/disinfected in hot water (not recommended for plastic sponges)
    • traditional sponges can shed micro plastics which can make their way into our water cycle and end up in our rivers, oceans and drinking water

    Purr-Pectly Im-Purr-Pect - Now Pop Up

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